Vision 2030
Alignment
ISR is built inside the same transformation Saudi Arabia is actively investing in.
Under Saudi Vision 2030, the Kingdom is accelerating its position as a global hub for sports, entertainment, tourism, gaming, and digital media. ISR operates directly at the intersection of these priorities—creating a new spectator sport category that combines esports auto racing, destination promotion, youth engagement, and media-native sports entertainment.
Rather than entering Saudi Arabia from outside, ISR already operates through its fully established Riyadh-based ISR LLC, positioned inside the local ecosystem with active connections to Vision 2030 stakeholders, destination partners, and entertainment infrastructure
How ISR Supports
Vision 2030
ISR builds esports auto racing as a new global spectator sport—designed for streaming, sponsorship, and digital-first audiences. This supports Saudi Arabia’s ambition to expand sports and entertainment as a major economic sector
Sports & Entertainment Economy
Through destination-based digital racing circuits like #Drive@AlUla, ISR transforms real cities and landmarks into globally distributed entertainment platforms. Competitions, broadcasts, and mobile engagement turn audience attention into destination visibility and tourism demand
Tourism & Destination Activation
Saudi Arabia is not only the market—it is the production hub. ISR’s Saudi operations are designed to generate local partnerships, local talent integration, media production, and scalable entertainment formats produced from within the Kingdom
Made in Saudi Production Model
ISR creates accessible pathways for young drivers and esports athletes to enter competitive racing, develop performance skills, and progress toward international competition—supporting youth participation, career development, and the future sports economy.
Youth Opportunity & Talent Development
Why This MattersVision 2030 favors platforms—not one-off events.
ISR is not a tournament organizer. It is a scalable sports entertainment media platform that combines competition, sponsorship, destination licensing, and continuous digital distribution into one commercial engine.